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Arlan Peterson will receive the Pioneer of the Year award on April 26 from the Fallbrook Historical Society.
Arlan Peterson will receive the Pioneer of the Year award on April 26 from the Fallbrook Historical Society.
Jerry Olive and Lee Schaeffer will accept the Fallbrook Historical Society’s 2014 Vintage award on April 26 on behalf of NAPA Fallbrook Auto Parts, in...

Arlan Peterson to receive Pioneer of Year award, NAPA Fallbrook Auto Parts to get Vintage award from Fallbrook Historical Societ

Thursday, April 24th, 2014
Issue 17, Volume 18.
Debbie Ramsey
Managing Editor

When the Fallbrook Historical Society holds its annual meeting on Saturday, April 26, members will honor a longtime local resident and a business that has operated continuously for 53 years here. Arlan Peterson will receive the Pioneer of the Year award and NAPA Fallbrook Auto Parks representatives Jerry Olive and Lee Shaeffer will be presented with the Vintage award.

Peterson, who worked as a building contractor and firefighter, has lived in Fallbrook since 1940. According to the society, he moved here with his parents, Lindon and Velma and sisters Lenon, Neola, and Norene. Peterson’s father worked on a construction site for the new ammunition depot that was being built next to Camp Pendleton. The family lived on a rented 20-acre parcel of land, where they raised milk cows and chickens, on the east side of Old Stage Road across from Aviation Road.

Peterson graduated from Fallbrook High School in 1951. "He was drafted into the Army in 1953 and in 1954, before being deployed to Korea, married Rosalie Bell, a local girl," the society noted. "They raised three children, Niles, Krake, and Tracy."

"Peterson desired to follow in his grandfather and father’s footsteps and become a carpenter," they explained. "At 17, he designed and built the little office at the corner of Main and College." He couldn’t recall the number of homes he designed and built in the area, but worked in the construction business until retiring in 2009.

Peterson volunteered for the Fallbrook Fire Dept. for 20 years and worked on Camp Pendleton as a firefighter as well. He served on the local fire board for 13 years.

These days, Peterson enjoys writing stories about his life.

Owned and operated by the Olive family since 1961, NAPA Fallbrook Auto Parts has been selected to receive this year’s Vintage Advertisement
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award from the Fallbrook Historical Society.

The award will be presented to the company’s president, Jerry Olive, and his brother-in-law, Lee Shaeffer, along with 11 loyal employees who have provided auto (including tractor) parts to Fallbrook area residents for 53 years.

The Olive Family (Floyd, Olive, Darlene, and Jerry) moved to Fallbrook in 1952 from Stockton. Floyd worked operating heavy equipment for a few years before deciding to purchase the piece of property to open an auto parts business.

"Those in Fallbrook with heavy equipment and autos always had to travel to Escondido for parts and service," the historical society noted. "Knowing there was a real need, Floyd signed a contract with NAPA, loaded up his dump truck with parts and opened the business in 1961."

Floyd Olive’s first employees were Wade Parker as manager and son-in-law Lee Shaeffer as bookkeeper. Son Jerry Olive was raised learning the business and took over as owner when Floyd passed away in the late 1980s.

According to the historical society, the business, located in the 700 block of East Mission Road, has seen changes over the years, including a street name change from Juniper to Mission, and the widening of Mission Road in the 1990s. The widening project reportedly necessitated the Olive family to purchase additional adjoining property to the west in order to have adequate parking.

More information about the recipients of the award will be shared at the event, slated for Saturday, April 26, from 2 to 4 p.m. at the Donald Rivers Interpretive Center (the Barn), located on the Fallbrook Historical Society compound at the corner of Rocky Crest Rd. and S. Hill Street.

A short meeting will be conducted first, followed by the award presentations, with refreshments following. The event is free and open to the public.



Comment Profile ImageDR DR
Comment #1 | Thursday, Apr 24, 2014 at 9:23 pm
Mr Peterson, I bet you have some wonderful stories you could tell us all. Congratulations. Do you just shake your head in astonishment at Today's mess and wish for the good all days? The best of years!
Comment Profile ImageKulMom
Comment #2 | Friday, Apr 25, 2014 at 9:16 am
Congratulations Mr. Peterson!!
Comment Profile ImageMark B
Comment #3 | Saturday, Apr 26, 2014 at 10:34 am
Congratulations Uncle!
Comment Profile ImageArt
Comment #4 | Saturday, Apr 26, 2014 at 3:50 pm
I remember Floyd Olive well he was a great guy. At that time things were much different and everyone was much friendlier. One day I happened to be just behind Floyd's pickup at the stoplight of Main and Alvarado Streets. The stoplight was the first for Fallbrook and had just been installed. The light turned red and Floyd stopped but he wanted something from the adjacent hardware store so Floyd jumped out of his truck ran into the store and shortly returned. In the meantime the light turned green then red again just as Floyd got back into his truck.
Comment Profile ImageSharon B.
Comment #5 | Tuesday, May 6, 2014 at 12:01 pm
Very nice article on you Uncle Arlan.
Your kids should be proud. Congrats to you
On this award .

Article Comments are contributed by our readers, and do not necessarily reflect the views of The Fallbrook Village News staff. The name listed as the author for comments cannot be verified; Comment authors are not guaranteed to be who they claim they are.


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